There’s been a fair bit of confusion about what Google Now really is. It’s easy to describe it as Google’s version of Siri, but it’s actually a lot more ambitious than that. Sure, you can use it to set reminders to buy milk or have dinner with friends, and you can ask it basic questions about the weather tomorrow or who directed The Shining, but the real attraction lies in its abilities to preempt your desires and needs.
If you let Google Now learn about you and your habits, then it can throw up information that it thinks you might be interested in. News, sports scores, weather, and traffic information is served up in real time based on your previous movements and searches. Information is served up in the form of cards, which you can tap for more detail or swipe away to ignore. When it works, Google Now can give you what you want before you even know you want it.
The set up
You won’t get great results unless you set Google Now up with all the information it needs. This will involve some trust on your part. For heavy users of Google services it won’t be an issue, but anyone with privacy concerns is liable to think twice. Google Now is built into Android 4.1 Jelly Bean and above, and you can also now get it as a free iOS app (it’s part of the Google Search app).
It’s worth spending some time in the settings before you start to use Google Now. On Android, you’ll probably have a Google search bar on your home screen and you can tap it to bring up Google Now, or you can select Google from the app drawer. You’ll also be able to hold down the Home button or swipe up from the Home button to quickly select Google Now. If you have a stock Android phone or you install the Google Now Launcher then you can simply say, “Ok Google,” on your home screen to bring it to life, or swipe from left to right.
On iOS, you’ll want to open the Google Search app. You should be asked to set it up the first time you use it, but you can return to the app and enter settings whenever you like, in order to tweak things.
Bring Google Now to life, and you’ll find the menu at the top left. Tap the three horizontal lines and choose Settings. You can turn Google Now on and off in here, and you can fine tune how it behaves. The more data you allow it to access, the better it will perform.
In Accounts & privacy, you can set nicknames, web history, and more.
You can decide how the Voice settings should work, including the “Ok Google” hotword detection. You have the option to dictate what Phone search covers. In Now cards, you can check your card history, delete your preferences, decide if you want notification alerts, and define what you want to be notified about. If you choose Now on Tap and toggle it on, you can hold down the Home button on any screen and Google will search it and return potentially useful related information.
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